MARTA's
lipstick
FROM avon
lipstick
FROM avon
Clio Awards - BRONZE
Grand Effie
Effie Best of the Best - 21 - Finalist
Effies - GOLD | Beauty
Effies - GOLD | Seasonal campaigns
Effies - BRONZE | Branded Content
El Ojo de Iberoamerica - 2x GOLD
El Ojo de Iberoamerica - 2x BRONZE
Creative Club of Brazil - GOLD | Direct
Creative Club of Brazil - GOLD | PR
B9 - Campaign of the Year
Grand Effie
Effie Best of the Best - 21 - Finalist
Effies - GOLD | Beauty
Effies - GOLD | Seasonal campaigns
Effies - BRONZE | Branded Content
El Ojo de Iberoamerica - 2x GOLD
El Ojo de Iberoamerica - 2x BRONZE
Creative Club of Brazil - GOLD | Direct
Creative Club of Brazil - GOLD | PR
B9 - Campaign of the Year
To launch Avon’s Power Stay lipstick, we took it to the biggest stage possible: the 2019 Women’s World Cup.
Marta, the greatest football player of all time, wore the lipstick on the field — proving its 16-hour durability under the toughest conditions.
When she stepped out wearing purple, the internet exploded and global media picked up the story.
In the following match, Marta returned with bold red lipstick and scored the historic goal that made her the all-time top scorer
in World Cup history, men’s and women’s — with Avon’s lipstick on her lips.
Marta, the greatest football player of all time, wore the lipstick on the field — proving its 16-hour durability under the toughest conditions.
When she stepped out wearing purple, the internet exploded and global media picked up the story.
In the following match, Marta returned with bold red lipstick and scored the historic goal that made her the all-time top scorer
in World Cup history, men’s and women’s — with Avon’s lipstick on her lips.