Nubanc, by Matt LeBanc
FROM nubank
For Nubank’s new campaign, we crafted a story where Matt LeBlanc — the iconic Friends star — gets fed up with financial bureaucracy
and decides to create his own bank. Nubank proudly presents: Nubanc, by Matt LeBlanc. This marks the first commercial LeBlanc has agreed
to do in over twenty years, making the campaign even more remarkable.
The project features a six-minute hero film, four product films highlighting what it’s like to have Matt LeBlanc as Nubank’s new face,
a wide range of platform-specific digital content, and even a game show hosted by renowned Brazilian comedian Dani Calabresa,
filled with questions and easter eggs for fans to enjoy.